#1: Generating a 30%+ Ticket Revenue Increase for a Major Sporting Event Promoter

Situation
‍The promoter sought to maximize ticket revenue and increase attendance across its portfolio of 30+ college sporting events.

Task
‍SEA was engaged to identify best practices and strategic partnerships to aid in incremental ticket sales and revenue generation.

Action
‍SEA reshaped the client’s approach to ticketing across its event portfolio, with a focus on primary market pricing, digital marketing, and secondary market distribution.

Results
‍SEA vetted and selected a strategic partner and negotiated a significant, multi-year revenue guarantee and revenue share for the client. Ticket revenue increased 30%+ across the event portfolio year-over-year, and SEA continues to actively manage and oversee ticket sales strategy for the client.

#2: Doubling Projected New Stadium Revenue for a Professional Sports Franchise & Generating Billions in Future Ticket Revenue Streams

Situation
‍The club sought to maximize personal seat license (PSL) revenue and other ticket revenue streams to finance the construction of a new stadium.

Task
‍SEA was engaged to evaluate market demand and create and implement a ticket revenue strategy with an initial goal of $240mm in PSL revenue, $80mm in annual season ticket revenue, and $20mm in annual premium seating revenue.

Action
‍SEA accurately assessed market demand to optimize product mix and pricing for new stadium seating products and created a go-to-market promotion and distribution strategy.

Results
‍SEA’s revenue strategy generated $565mm in PSL revenue, $120mm+ in annual season ticket revenue for 30+ years, and $40mm+ in annual premium seating revenue for 10+ years.

#3: Creating an Award-Winning Ticket Revenue Stream for an Arena Owner/Operator

Situation
‍The owner/operator of an arena sought to create a new revenue stream for the 150+days per year when the arena is not programmed with NHL, concert, and other major arena events.

Task
‍SEA was engaged to create an arena tour program and oversee its design, production, and launch..

Action
‍SEA vetted and selected a third-party to design and produce the experience and oversaw business planning, pre-opening, hiring, marketing, and operations for the arena tour program launch.

Results
‍SEA created an award-winning tour program for the client, generating new ticket revenue and achieving a 9.6/10 satisfaction rating and 92.6/100 net promoter score.

See what clients are saying about SEA:

"The Raiders' move was always expected to turn around the long-struggling franchise. But the industry has been impressed by just how quickly the financial picture has improved, even with the pandemic disruption. Doll can take credit for that, both in terms of pricing and sales strategy and efforts to bring major events to the stadium." - Ben Fischer, Sports Business Journal

"Were I still in charge of a franchise, Brandon Doll would be one of my first hires." - Carmen Policy, former 49ers and Browns executive

"Oak View Group, which owns [Climate Pledge Arena], landed on a tour program as the best storytelling format, then turned to Doll, who successfully built an eight-figure stadium tour business at Allegiant Stadium during his time as the Las Vegas Raiders' senior vice president, strategy and business development, for guidance." - Bret McCormick, Sports Business Journal